Kalorik, a leader in kitchen and small home appliance innovations, launched one of the top-selling air fryer ovens in 2020: the Kalorik MAXX Air Fryer Oven. Now, Kalorik makes a bold move as it unveils its new 'Hot MAXX' campaign. With provocative videos, the brand leverages wit and innuendos to highlight the product’s features and set this groundbreaking product apart, creating a lasting impression on consumers.

“We want people to think of Kalorik as a sophisticated brand that develops premium, innovative appliances, but is also fun and approachable", shares Dori Topaz, Kalorik EVP.  "This campaign pushes boundaries, just as our MAXX Oven technology does.  We want to get people laughing, sharing, and talking about our brand.”

The 'Hot MAXX' campaign will launch with a collection of short videos and social media ads, chock-full of witty humor and double entendre that capture the fun, lighthearted tone of the brand. This campaign will co-exist with Kalorik's existing As-Seen-On-TV commercial, introducing the MAXX to new digital audiences while staying true to the mission of making cooking fun, fast, and deliciously easy.

Featuring a sleek design and fast, superior performance, the Kalorik MAXX Air Fryer Oven “brings the heat” with its groundbreaking Turbo MAXX technology. A true meal-making powerhouse, the MAXX features a supercharged heated airflow system and a high-speed turbo fan which cooks food faster than ever, saving busy consumers both time and effort. A 3rd party comparison study found that the MAXX cooks a whole chicken up to 27% faster and sears steak up to 37% faster than leading air fryer ovens. Unlike leading air fryer ovens, the MAXX heats to a sizzling 500°F, allowing users to quickly sear meat and vegetables to caramelized perfection, and replace the need for a grill or griddle. In other words… It’s HOT. Very, very hot.

Watch the NQSFW (Not Quite Safe For Work) Kalorik “Hot MAXX” ads for yourself here.

Kalorik launched the ‘As-Seen-On-TV’ MAXX Air Fryer Oven earlier this year in an infomercial featuring celebrity Chef Jamie Gwen. Following exceptional consumer response, the MAXX has launched in retail stores nationwide and has ranked as the #1 New Air Fryer release on Amazon, gathering an impressive 4.8 star rating on key retailers.

Established in Belgium in 1930, Kalorik was one of the first small appliance manufacturers in Europe to develop the electric toaster. From kitchen electrics to small home appliances, Kalorik has focused on engineering groundbreaking technologies that make life and cooking faster, easier, and healthier. Nearly a century later, Kalorik maintains its place at the forefront of innovation, evolving and adapting its products to fit ever-changing lifestyles. Headquartered in Miami, Kalorik is a rapidly growing brand that remains a pioneer in its industry.